keyword blocking or blacklisting. This phenomenon causes digital ad revenue losses among online publishers who are bound to report on negative news, such as the COVID-19 pandemic, but will not be able to attract brands to advertise next to such content.
During an August 2023 survey carried out among consumers from the United Kingdom, 78 percent of respondents stated that they believed that brands were respondible for the content surrounding their ads; 80 percent said the content surrounding a brand's ads was a reflection of the brand's values. The strategy to avoid publishing ads next to content that associates negatively and endangers the reputation of the advertising brand is often based on Consumer perception of ad adjacency in the United Kingdom (UK) as of August 2023
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Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
6
- Premium Statistic Largest programmatic markets worldwide 2023
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
Formats
6
- Premium Statistic Digital display ad spend in the UK 2019-2022
- Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Programmatic video ad completion rates in the UK 2022, by device
- Premium Statistic Programmatic display ad time-in-view in the UK 2022, by device
Marketer insights
5
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Programmatic DOOH advertising budget sources in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
Consumer insights
8
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Website types where consumers are receptiove to advertising in the UK 2023
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Website types where it is most important to see appropriate content in the UK 2023
- Premium Statistic Influence of brand safety violations on brand perception in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
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Integral Ad Science. (January 29, 2024). Consumer perception of ad adjacency in the United Kingdom (UK) as of August 2023 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1276873/ad-adjacency-uk/
Integral Ad Science. "Consumer perception of ad adjacency in the United Kingdom (UK) as of August 2023." Chart. January 29, 2024. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1276873/ad-adjacency-uk/
Integral Ad Science. (2024). Consumer perception of ad adjacency in the United Kingdom (UK) as of August 2023. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1276873/ad-adjacency-uk/
Integral Ad Science. "Consumer Perception of Ad Adjacency in The United Kingdom (Uk) as of August 2023." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/1276873/ad-adjacency-uk/
Integral Ad Science, Consumer perception of ad adjacency in the United Kingdom (UK) as of August 2023 Statista, https://www.statista.com/statistics/1276873/ad-adjacency-uk/ (last visited June 15, 2024)
Consumer perception of ad adjacency in the United Kingdom (UK) as of August 2023 [Graph], Integral Ad Science, January 29, 2024. [Online]. Available: https://www.statista.com/statistics/1276873/ad-adjacency-uk/